The ipoque blog

Identifying bestseller strategies: analytics and content monetization for telecom operators

When it comes to content business for telecom operators, borrowed strategies rarely work because no two markets are the same and no two operators are endowed with similar resources. This blog article discusses telecom operator content strategies and how real-time analytics of traffic flows help them develop, improve and implement these strategies. It assesses in particular, how DPI-driven analytics help in the choice of content and content partnerships, content delivery and pricing models.