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Read our experts’ blog posts featuring industry trends and insights, customer interviews, and the latest news on ipoque's advanced deep packet inspection (DPI) and IP classification technology.

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A person holding a mobile phone in front of a wall of videos on a screen, representing the idea of identifying bestseller strategies with DPI.
John Bonzey | 17.11.2020
Blog post

Identifying bestseller strategies: analytics and content monetization for telecom operators

When it comes to content business for telecom operators, borrowed strategies rarely work because no two markets are the same and no two operators are endowed with similar resources. This blog article discusses telecom operator content strategies and how real-time analytics of traffic flows help them develop, improve and implement these strategies. It assesses in particular, how DPI-driven analytics help in the choice of content and content partnerships, content delivery and pricing models.

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