“Using data from R&S®INTRA enables us to identify the increase of subscriber interest towards services like Netflix, YouTube and Twitch.tv in time and helps us create efficient strategies to proactively respond. It also helpes us validate and monitor new technologies and services, like LTE/Fixed-Line traffic offloading and over-the-top offers, like our own VoIP and entertainment platforms. We are better prepared to make informed decisions about further capacity and traffic planning and will shortly introduce new dynamic traffic QoS monitoring capabilities.”
Tier 1 CSP
Initially, this Tier 1 fixed-line communications service provider (CSP) required a network analytics solution to better understand subscriber behavior and advertise new products. A highly customized traffic sampling approach cared for a smooth integration in the customers own big data analytics platform. As it turns out, the insights provided by R&S®INTRA generate business intelligence for more departments than expected. With R&S®INTRA providing a holistic picture of subscriber behavior and traffic rates, the CSP obtains valuable insights also for customer care, strategic management, network planning and wholesale negotiations. Over time, R&S®INTRA proved its worth not just as a marketing tool but as an information broker for the whole company.