Intelligent traffic optimization in every corner of the globe
In many rural areas bandwidth upgrades are still extremely difficult or expensive due to infrastructure limitations. Satellite connections help when there is no way to get Internet via cable, but this solution limits the bandwidth and is rather expensive. Internet access in rural areas can be considered a scarce and valuable resource. Expecially modern high bandwidth applications are a major problem for operators sustaining an infrastructure as described above. Streaming and file sharing, for example, cause network congestion and delay important business client applications. In this scenario, traffic optimization is an absolute necessity.
With congestion management the quality of services for customers can be significantly increased. Performance problems are history and a consistent user experience ensures operators can reduce churn.
Constant network monitoring provides an overall-visualization of what is happening in an operator’s network. Additionally, comprehensive subscriber usage data help operators keeping track of their activities. They understand what subscribers do and which applications are the most critical and thus can better plan their resources and create tailored service plans.
Most operators offer their customers either volume-based or flat rate pricing models – with the latter being what customers have come to expect. Hence a significant portion of subscribers excessively uses the available bandwidth for services like P2P file sharing. This leads to rising infrastructure costs – not only for the operator, but for all subscribers, even if they are not heavy users. This means poor service and drives valuable customers away. A much better approach is a multi-tier bandwidth model with optional per-subscriber allowances for high-bandwidth application traffic. As a result, a standard unlimited Internet access plan can be offered at a lower price. If customers would like to use P2P file sharing, they can simply choose an option allowing them to download a certain volume per month.