Admittedly, “X percent of the Internet is P2P” makes for a great headline and is an effective way to generate publicity. It would be dishonest to deny this was the reason ipoque started its Internet studies in 2006. It is, at the same time, a great opportunity to demonstrate the own capabilities. If the equipment can detect and measure it, it is able to control it. Other equipment vendors have released similar studies, and analyst companies even try to make money with such studies.